Radio today is more than just radio. All forms of media are now impacted by new ways of consuming content. Short time, long time, video, sound, web, internet radio, podcast... Our four guests come from various horizons and their feedback will be enlightening!
Every strategy is born as a narrative: at this initial stage, it is still only the narration of a project. Then the story turns into action, the strategy declines, the project comes to life. Today, the DAB + crosses this transition point: now much more than an abstract promise of deployment, the nodes and the arches are lit concretely on the territory.
As the DAB + launches and unfolds gradually throughout the territory, how to ensure its full adoption and success ?
- deployment in France and Europe
- Multiplex and allotments - Network exploitation (audio and service quality / associated data ...) - Audience (quantification, promotion, obligations ...) - Articulation with FM