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11:00
11:30
Coffee break and meeting with partners ()

Conference Room

To breathe a little, the audience will be able to meet the quizzes of partners present at RadioTour in Brussels. An opportunity to discover products and services, to take stock of technological and digital developments, and to exchange views on the specific issues of motorization of your programmes.

Conference Room

11:30
11:40
[Practice] New AI tools for radio commercials ()

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This is a rendezvous that is both original and surprising as part of this 3rd stage of the RadioTour 2024 in Brussels. The clone of Michel Colin (RadioPub) will present some Artificial Intelligence tools that already simplify the daily life of commercials and effectively help to sell advertising space. A presentation that promises to be amazing!

Speakers

Conference Room

11:40
12:10
[Round Table] AI and data: revolutionizing audio creativity and radio monetization ()

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Can radio gain muscle and audience thanks to Artificial Intelligence? Artificial voices, personalization, time savings, contextual targeting, interactivity, increased creativity, efficiency. . . AI can quickly establish itself as radio’s best friend. To AI, it is also necessary to add data, which offers exceptional opportunities to better target its advertising campaigns. Following an overview of international practices observed by EGTA with Thierry Mars, Vincent Binon (Régie Média Belge) will join the discussion.

Speakers

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12:00
12:05
[Partner Demo] AI and Music Programming: SmartRotation in action ()

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Learn how SmartRotation's AI analyzes radio programmers' adjustments to recommend music category changes and adjust rotations accordingly. Bruno Witek will give us a quick demonstration of the new Fan Score Music feature.

Speakers

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12:05
12:15
[Focus] Challenges and opportunities for broadcast radio in today’s connected cars ()

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Beyond home and office, connected vehicles have emerged as a tantalizing third space, where the latest technology trends can lure the listening public away from broadcast radio. With the proper tools, radio can give listeners more of the content they love and, crucially, gain amazing, timely insights into how, when, what and where their listeners are engaging with their programming, thus maintaining radio’s prominence in the digital dash.

Speakers

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12:20
12:30
[Cross-views] Belgium touch ()

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What distinguishes Belgian radio stations from French radio stations? We will ask Laurent Hongne (Director of Audio and Radio at SECOM Group). He will tell us how he views the strategy of Belgian radio stations. What do Belgian radio stations need? We will ask the question to consultant Vincent Soulet (Yello). Accustomed to the Belgian market, Vincent Soulet will tell us if Belgian professionals dare in their programming. These exchanges will inevitably give rise to interesting ideas for the stations on both sides of the border!

Speakers

Laurent Hongne

Laurent Hongne

GROUPE SECOM
Director of the Audio/Radio Division
France

Vincent Soulet

Vincent Soulet

Yello
Audio consultant
France

Conference Room

12:30
2:00pm
Lunch cocktail et meeting with partners ()

Conference Room

Ninety minutes on time! In the form of a speed-meeting, Belgian radio stations will be able to meet and exchange drinks and refreshments. They will also be able to meet and discuss with the fifteen partners present during the third stage of the RadioTour 2024 in Brussels. Like all the activities of the day, this breakfast cocktail is free.

Speakers

Stéphane Deloffre

Stéphane Deloffre

WinMedia
Sales director France & French overseas departments and territor
France

Pierre Jacob

Pierre Jacob

NETIA
Developer 
France

Maïwenn Portmann

Maïwenn Portmann

NETIA
Communication Officer
France

Nicolas Bieche

Nicolas Bieche

NETIA
Design/Development Engineer
France

David Chevalier

David Chevalier

Rcs Europe
Head of Development
France

Grégory Mercier

Grégory Mercier

WorldCast Systems
Director Product Marketing & Pre/Post Sales Support
France

Conference Room

12:30
1:00pm
World Café with Netia ()

Conference Room


On the occasion of this World Café, a creative method of collaborative discussion, participants will be divided into 3 groups. Each group will address the following 3 questions in turn:
How do you innovate with your partners?
What place does AI take in your radio station?
How do you promote innovation to listeners?

Speakers

Maïwenn Portmann

Maïwenn Portmann

NETIA
Communication Officer
France

Moderator

Nicolas Moulard

Nicolas Moulard

ACTUONDA
Smart Media Specialist
Belgique

Moderator

Conference Room