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3:00pm
3:45pm
Audio Digital : Programmatique Audience Measurement [iab France / MainConf / Geste] ()

Audio Digital : Programmatique Audience Measurement [iab France / MainConf / Geste]

Online

Inventory typology
. Digital radio, Podcasts
. Trends and expectations on content

Transaction typology
. Buying modes: OMP, deals and PG / Fixed price
. Current trend / Evolution
. Buyers' needs

The end of cookies
. Contextual & Audio

Measurement
. IAB Tech Lab Audio Digital Measurement Guideline
Check out Video/Audio

Speakers

Benjamin Masse

Benjamin Masse

Triton Digital
Market Development & Product Strategy
Grande Bretagne

Moderator

Mélanie Toustou

Mélanie Toustou

Magnite
Account Manager
France

Mike Midden

Mike Midden

IAB Tech Lab
Product Manager, Video & Audio Experiences
France

Mehdi Aroussi

Mehdi Aroussi

TABMO
Director, Publisher & Customer Success
France

The themes

AUDIO DIGITAL

PODCAST

Online

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