FR | EN

Search for a speaker, a keyword, an room, a company...

 

3:00pm
3:45pm
Day 5 - Brand audience radio (French only) ()
Login Mandatory Registering

You will only receive a confirmation mail after your registering

This account does not exist, create your account and come back to register here Add to my itinerary

Online


- feedback on the benefits of traditional radio/audio for advertisers - impact of audience trends on advertising investments (figures 2021) - Expanded ecosystem opportunities for radio brands, evolution of digital audio offerings (special operations/events, social networks/social audio, voice assistants/voice-commerce. . . excluding podcast developed in the next session) - evolution of the advertiser environment (planning, measurement, sound identity/audio branding, SEO audio. . . )

Online

3:45pm
4:00pm
Webinar - ACAST - Creation of an influence campaign around co-branded episodes (French only) ()
Login Mandatory Registering

You will only receive a confirmation mail after your registering

This account does not exist, create your account and come back to register here Add to my itinerary

Online


Podcasts are the new influential media in vogue, and are being embraced by brands. Co-branded episodes allow them to create content, work on their brand image in an innovative way and create a link with the creators' communities.

We invite you to follow the Acast webinar hosted by Salomé Bruley Dornon, FR Sales Director, who will talk about the Free Now case.

Topics covered in this webinar:

1. The podcast has become a new field of expression for brands and a powerful lever of influence marketing.

2. Focus on the content and mechanics of the Free Now campaign (analysis of the co-branded episodes and the sponsorships broadcast)

Speakers

Salomé Bruley Dornon

Salomé Bruley Dornon

acast
Head of advertising network
France

Online

4:00pm
4:50pm
Day 5 - Branded podcast audience (French only) ()
Login Mandatory Registering

You will only receive a confirmation mail after your registering

This account does not exist, create your account and come back to register here Add to my itinerary

Online


The audience for branded podcastsThe branded podcast: an opportunity for advertisers? What are the bridges between radio and podcast brands? What are the solutions to amplify the audience of a branded podcast?

Speakers

Nicolas Haby

Nicolas Haby

NRJ Global
Managing Director 
France

Cindy Aunay

Cindy Aunay

Stratégie Podcast
Founder
France

Moderator

Maud Clerc

Maud Clerc

HEC
Head of Digital Communication & Social Media
France

Thibault Lamarque

Thibault Lamarque

Castalie
President Founder
France

Cécile Montigny

Cécile Montigny

ISCOM
Director Innovation Companies & Careers
France

Online

4:50pm
5:00pm
Webinar - Saooti - How is the podcast a differentiator for your brand? (French only) ()
Login Mandatory Registering

You will only receive a confirmation mail after your registering

This account does not exist, create your account and come back to register here Add to my itinerary

Online



Highlights of this webinar:
How is the podcast an effective tool for brand building?
Is the podcast a vector of purchase and influence?
Saooti clients who have taken the plunge

Speakers

Stéphane  Naudin

Stéphane Naudin

Saooti Paris
Sales & Marketing Director
France

Online