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3:00PM3:45PMDay 5 - Brand audience radio (French only)
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3:45PM4:00PMWebinar - ACAST - Creation of an influence campaign around co-branded episodes (French only)
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4:00PM4:50PMDay 5 - Branded podcast audience (French only)
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4:50PM5:00PMWebinar - Saooti - How is the podcast a differentiator for your brand? (French only)
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- feedback on the benefits of traditional radio/audio for advertisers - impact of audience trends on advertising investments (figures 2021) - Expanded ecosystem opportunities for radio brands, evolution of digital audio offerings (special operations/events, social networks/social audio, voice assistants/voice-commerce. . . excluding podcast developed in the next session) - evolution of the advertiser environment (planning, measurement, sound identity/audio branding, SEO audio. . . )
Speakers
Egta - International trade body of multiplatform TV and audio businesses
Director Medias Radio
Belgique
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Podcasts are the new influential media in vogue, and are being embraced by brands. Co-branded episodes allow them to create content, work on their brand image in an innovative way and create a link with the creators' communities.
We invite you to follow the Acast webinar hosted by Salomé Bruley Dornon, FR Sales Director, who will talk about the Free Now case.
Topics covered in this webinar:
1. The podcast has become a new field of expression for brands and a powerful lever of influence marketing.
2. Focus on the content and mechanics of the Free Now campaign (analysis of the co-branded episodes and the sponsorships broadcast)
Speakers
Online
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The audience for branded podcastsThe branded podcast: an opportunity for advertisers? What are the bridges between radio and podcast brands? What are the solutions to amplify the audience of a branded podcast?
Speakers
Online
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Highlights of this webinar:
How is the podcast an effective tool for brand building?
Is the podcast a vector of purchase and influence?
Saooti clients who have taken the plunge
Speakers
Online