At the Paris Radio Show, don't miss this unmissable session dedicated to the valorization of radio advertising and advertising agencies. In dynamic and impactful presentations, several advertising agencies will unveil concrete cases that have marked the year 2024: memorable campaigns, innovative formats, creative offers or revolutionary technologies that have proven their worth. These inspiring success stories will illustrate the impact and unique potential of radio in the advertising universe, and the key is an award for the best initiative or campaign, elected by the editorial committee of La Lettre Pro de la Radio. Get inspired by best practices and be convinced by the power of audio!