Radio is undergoing a major transition: new uses, fragmentation of audiences, pressure on historical revenues...

Some players have chosen to innovate, diversify, and transform their economic model with concrete results. This conference brings together speakers who have chosen to diversify and evolve their model with concrete results.
NRJ Global (national and international), Happy Media (regional/multi-local), Enjoy 33 (local, A-B transformation). Real feedback, key decisions, mistakes, successes... and open discussions: radio in action.

What diversification levers really work today? How to shift from "enduring" to "acting" when income decreases? What are the most common pitfalls and mistakes in a transformation? How to build a modern commercial offer (local, digital, partnerships)? What makes the difference between a fragile radio... and a profitable radio?