This two-part session offers an international and forward-looking perspective on the evolution of podcasting and its growing ties with radio.
1) [Masterclass] Portrait of the North American Francophone Podcast Market and an Advertising Case Study
Podcasting has become a global pillar of audio, and North America is its most advanced testing ground.
Through a dynamic and immersive talk led by Stéphane Berthomet, dive into the North American podcast ecosystem:
- The weight of independent studios and their vibrant creativity
- The role of traditional media in the face of rising pure players
- Business models: public and private funding, subscriptions, advertising
- The role of the state in supporting sector development
- Editorial trends, distribution challenges, and the battle for discoverability

2) [Conversation] Radio and Podcast: Common Ground, Crossed Trajectories
Radio and podcasts share common ground, rooted in a shared culture of sound production and listening.
This conversation explores both converging and diverging trajectories—where practices split, intersect, and open up new forms of collaboration and innovation.