- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Miche Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots - Decryption of 3 successful commercial innovations : - Lidwine Lepape and Stéphane Orsini (Régie Radio Régions): special operations that generate revenue (60 '' chrono, Virgin Live Radio, RFM Music Live, Electroshock ...) - Sébastien Pésqué (Ci media): - Riad Zouheir (Amplify My Sales): Unsold radio marketing programs to optimize the annual advertising fill rate